Wideawake - Marketing for the Age of Attention Recession

We craft strategy & content for the attention deficit era.

The traditional agency model is asleep at the wheel. Bloated processes. Siloed departments. Dinosaur thinking.

Wideawake is the antidote. We are an integrated marketing consultancy built for speed, culture, and the algorithmic age.

We operate at the intersection of advertising, content and technology to craft engaging brand experiences.

Scroll

We are a borderless collective for a borderless world.

We are an independent creative consultancy that believes brands are defined not by what they say, but by the sum of their interactions. We make those interactions provoke, play, and persuade.

We use AI not to automate the soul out of the work, but to augment human imagination - fusing deep brand insight with machine-enabled exploration to craft ideas that truly resonate.

As a fluid global network of strategists and storytellers, we curate the right team for each challenge and build solutions customized for you, not a one-size-fits-all process.

Integrated. Intelligent. Media-agnostic.

We don't sell channels. We solve problems. Whether it's a comprehensive brand strategy, a digital asset factory or a retail intervention, we deploy the right tool for the job.

Strategy

Audience Personas
Insight mining
Brand foundations
Strategy: Brand, Communication, Content, Social, Full-funnel channel & Experiential

Integrated Campaigns

Ideas that travel across mediums

Offline
Social
Gaming

Branded Content

Rich media brand assets (audio, static & video), augmented with AI platforms

Videos
Articles
Podcasts
Films

Digital Assets

UI/UX and Web experiences

AR-VR-MR
AR filters
Interactive Websites
Gaming assets

Experiential & Events

Making customer interactions memorable

Onground activations
Retail engagement
Brand engagement at events

Workshops & Training

Capability building for brand and marketing teams

Brand Foundations
Brief-writing
Interactive brand workshops

Testimonials

What our clients say

Tej worked with me & my team closely during the early stage growth phase of our digital consumer offerings. He successfully conducted workshops for us to create strategic alignment across business units. Tej is passionate about communications & given the broad role it plays in business, he ends up being a business partner with whom you can always have a constructive discussion about your business problems. Would love to keep working with Tej in the future!

Arundhoti Banerjee

VP/Business Head, Finstar

Tej and I have worked together for a long time from our good ol' Unilever days. He brings a unique combination of strategic thinking with creative solutions to tackle any problem. His ability to bring in innovative thinking has helped us develop some very successful integrated campaigns for brands like Reese's and Ice Breakers giving us incremental growth in an extremely competitive and cluttered category! It has indeed been a perfect partnership, any client can hope for!

Ahmad Nasser

General Manager - MEA, Hersheys Middle East

I had the pleasure of working with Tej on a large-scale inter-agency project in Oman, involving government and private business stakeholders as part of one of Oman's major economic diversification initiatives. Tej managed client relationships and his team with ease thanks to not only a great understanding of strategic thinking, but also a heavy dose of nous, simplifying what could – with so many stakeholders become quite complex. I would definitely recommend him as an advisor and leader in large businesses and consortiums.

Tom Warden

Global Brand Strategy Director, Ericsson

I have known Tej for almost two decades having worked with him even during our India days. A while ago we had a challenging opportunity in Indonesia. And the team at Wideawake showed an excellent understanding of the youth in that market proposing a creative solution to address our marketing problem. Its always a pleasure to work with them and hoping we can continue to do so on many other challenging assignments.

Saket Gore

CEO, APAC, Himalaya Healthcare

My interaction with Wideawake began with a strategic requirement on helping craft the Org Purpose / Vision/Mission and eventually a rallying cry for the AEMEA region. Impressed with the professionalism and creativity, we worked with them on several other projects across functions. They truly embody what a great partnership should look like. It has always been a pleasure to work with Wideawake and have them as business partner.

Kashmo Durgesh

Chief HR Officer, Hersheys AMEA

Tej, just to say we really valued your time with us on the 2 day workshop for the Agency team and clients. It was insightful. Your examples and references were real, creative and enjoyable and brought the whole essence of the interactivity of communication to life. It re-enforced the fact that all platforms are just different parts of the same equation: creating communication that people see and respond to. Much appreciated!

Barbara Davies

Executive Director, Mullen Lowe Accra, Ghana